JUUL Wholesale

UK Vapour Brands are the official UK distributor of JUUL products to the independent specialist vape channel. This means vape stores can buy JUUL wholesale directly from UKVB.

UKVB and Totally Wicked Group CEO Marcus Saxton said: “The rise of JUUL since its launch in the UK has been a considerable success, particularly within the multiple grocery and convenience channels. Like Juul Labs, we are committed to providing adult smokers with credible alternatives to transition away from combustible cigarettes throughout our branded Totally Wicked stores and our independent customers. Our team members are looking forward to mirroring JUUL’s recent success and are excited to add JUUL to our current portfolio of quality and fully compliant products.”

For more information about stocking JUUL products please contact your account manager or call us on 01254 269387.

About JUUL Labs

Juul Labs was founded with the goal of improving the lives of the world’s one billion adult smokers by providing them with an easy-to-use vapour alternative to combustible cigarettes. It has done this by supplying the best designed, most satisfying vapour products on the market, followed up with straightforward information on how their products work. JUUL products are simple to use and come in a variety of strengths and flavours so adult smokers can choose a nicotine alternative to begin their journey away from combustible cigarettes. They are an ally to adult smokers, empowering them with information and educating them about alternatives to combustible cigarettes. JUUL Labs mandates Challenge 25 for every JUUL retailer and continues to invest in mystery shopping and age-verification training.

JUUL Device

Battery life can be monitored through the charge indicator light located towards the centre of the battery. green indicates 50-100%, amber 25-50% and red under 25%. The indicator also lights up white when the device is in use. To charge, stand the JUUL Device on the USB charging dock. Fully charging the device in 1 hour.

JUUL devices use a closed loop temperature control algorithm designed to deliver the ideal amount of power at any given time to the pods. The liquid is heated using an industry standard wick and nichrome coil system.


JUULpods use a proprietary formula combining glycerol, propylene glycol, natural oils, extracts and flavour, nicotine and benzoic acid. They connect to the device by removing the coloured cap and clipping the cartridge to the battery. A small window shows you how much e-liquid is left in the cartridge. When empty, just swap out with a new one.

Marketing Support

Marketing plays a role in informing adult smokers about alternatives to combustible cigarettes. As an official JUUL distributor we provide a wide variety of marketing support including posters and display units.

No POS or fixtures are to be made without the permission of Juul Labs. All POS is provided by Juul Labs and can be requested through your UKVB account manager. Bespoke POS and fixtures can also be requested but must reviewed by Juul Labs.

Challenge 25 Window Cling

The challenge 25 vinyl is a mandatory requirement and must be in the store window. The window posters should be placed on the exterior front windows so that it can be seen from street view. This display also announces JUUL is sold in the outlet and drives brand awareness.

FSDU, SiS counter and Vape Wall Posters

The purpose of these display units is to encourage an interaction with adult smokers and educate them on alternatives to combustible cigarettes. They also offer functional benefits of storing and display JUUL products in store.

Table Tent, Backbar and Gantry Fixture

These provide a call to action for adult smokers to switch to JUUL. All gantry fixtures should be fully stocked to provide adult smokers will the full selection of JUUL products.


JUUL resellers that are taking part in promotions will be provided with an A1 vinyl double sided poster, DL tent cards and wobblers with the promotional price and must be displayed in store.

Our JUUL marketing support follows strict guidelines to ensure the information is clear and follows these points:

- JUUL is a nicotine product intended for adult smokers of legal purchase age.

- JUUL is not appropriate or intended for those under age.

- JUUL is not intended for former smokers or never smokers.

- JUUL is a switching product. JUUL products are not intended to be used as cessation products, for the cure or treatment of nicotine addiction (e.g., smoking cessation), relapse prevention, nor for the relief of nicotine withdrawal symptoms.

- We do not feature images or situations intended for an underage audience. Our campaigns depict appropriately-aged individuals. We do not use cartoons, caricatures, or other designs aimed at attracting minors.

- We ensure the responsible placement of our product to limit exposure to those under age.

The Perfect JUUL Reseller

Stores that stock JUUL should adhere to the following:

- Ensure that all Challenge 25 point of sale is displayed in the correct format as instructed.

- All display units are fully stocked with JUUL product at all times

- All units are kept clean & tidy at all times

- Under no circumstances will there be any competitor point of sale or product placed on/in any of the JUUL display units.

- Please make sure to follow the guidelines closely regarding what cleaning materials are to be used and remove old POS

- All breakages or maintenance are to be reported immediately


Please note that JUUL can only be purchased wholesale in minimum quantities of 8 and only by those customers who are JUUL approved and have signed the Challenge 25 age verification policy provided to you by UK Vapour Brands

If you want to purchase this product as a consumer, please visit The Electronic Cigarette Company.